March 3, 2023

The latest "Absatzwirtschaft" magazine delves into the intriguing world of neuromarketing, exploring the intersection of psychology, AI, and market research.

This issue, the first print of the year, aims to unravel the complexities behind our purchasing decisions, which are largely unconscious and emotional. Featuring insights and concrete applications, the magazine highlights TAWNY's contributions to this field. We're honored to be part of this exploration into a discipline that, despite being known for over two decades, remains largely unexplored by many.