April 12, 2023

Discover how "Affective Computing" is transforming market research in our latest article, "Predicting Ad Skipping with AI."

This innovative approach analyzes the emotional response to unexpected ads, offering insights into user behavior. TAWNY's collaboration with Fresenius University's Master's program in Psychology explored this by studying emotional reactions to skippable ads on a simulated YouTube platform.

This research can significantly enhance advertising effectiveness by aligning more closely with user preferences.

Dive deeper into these findings in our detailed article.