November 18, 2021

We're thrilled to announce that [m]SCIENCE, a division of GroupM, has incorporated TAWNY's Emotion AI into their innovative product, 'EROC - Emotional Reactions on Creatives.'

EROC is a groundbreaking market research tool, revolutionizing the evaluation of out-of-home advertising by leveraging TAWNY Emotion AI. It synergizes AI-powered emotion analytics with traditional advertising metrics, offering marketers deep insights into the effectiveness of their creatives and enabling precise campaign adjustments.

This tool is a collaborative effort with Ströer, Germany's leading OoH marketer. We're excited about our role as a technology partner in this venture.

For more details on EROC, check out the coverage in HORIZONT and W&V.

Photo Credits © Ströer Motivdatenbank