A proven feature set to make emotion analytics easy.
Do-It-Yourself Software

TAWNY offers an Emotion Analytics Software which allows analyzing human affective states based on state-of-the-art AI algorithms. The web-based Do-It-Yourself (DIY) software offers easy-to-use and intuitive emotion analytics. No background knowledge in emotion science is required. 

Create projects and upload recordings

Organize your studies and experiments in projects. Each project can have an unlimited number of sessions. For each session, you can upload a recording of the participant as well as a recording of the stimulus.

Sync recordings and annotate phases

You can easily crop and sync the videos to align them perfectly. Then, annotate your sessions with phase markers (e.g., different steps in the user journey or different scenes in your ad) to get a more fine-grained analysis.

Understand the emotional reaction of your participants

Inspect the results of TAWNY's emotion analytics algorithms. See the participant's state with regard to Valence, Arousal, Emotional Activation, etc.

Export the analysis results

Download the raw analysis results to further proccess them in your tool of choice, e.g., R, Python, SPSS, etc.

And some more things that'll make your life easier:
Aggregate results

Calculate aggregate results across all your participants or for certain subgroups.

Multi-person handling

Multiple persons in a video can be analyzed individually or combined. Persons are tracked and re-recognized. No problem, if someone rushed through the view.

Collaborate with your team

Invite other users to your project and collaborate in real-time.

Super-fast analysis

What previously took days now is finished within minutes. No matter how many videos you have and how long they are.

Your benefits using the TAWNY Emotion AI Software

analyze @2x
Cutting-edge & AI-powered algorithms

The emotion recognition and detection is based on state-of-the-art AI algorithms.

easy use@2x

The platform offers easy-to-use and intuitive emotion analytics. No background knowledge in emotion science required.

Automated & Scalable emotion analytics

Upload and analyze emotions in hundreds of videos within minutes and get detailed moment-by-moment emotion data.

Easy to set up, no lab required

TAWNY's technology frees you from complicated lab setups. You only need a standard camera. We also take care of different camera perspectives. No need to tie your participants to a fixed position.

Remote & in natural environment

Collect and analyze emotional feedback within the natural usage scenario at home or on the move.


The self-service approach allows an extremly attractive and flexible pricing at a fraction of cost compared to other solutions on the market.

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