Brands, market researchers and media experts know that emotions trigger consumer behaviour. Understanding consumer emotional reactions on media stimuli such as TV ads, movie trailers, creatives or billboards is key to create successful marketing campaigns and optimize media spending. Gathering emotional feedback on product prototypes or packaging solutions allows developing customer-centric products.
TAWNY Emotion AI technology provides deep insights into unbiased and unfiltered consumer emotional responses and get a better understanding of the consumer experience.
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