For UX designers and professionals in digital and social media agencies TAWNY offers a new tool to measure objective data on human emotions throughout digital experiences. By understanding affective user responses, you can better identify what is working well in the experience, and what may be points where users get lost and frustrated. The platform helps to take your insights of nonverbal user experience to the next level. You can apply it for a wide range of scenarios from testing websites, digital applications, mobile apps, social media content or games. Emotion AI is transforming the way we manage digital journeys in order to optimize the customer experience. The future state-of-the-art of user experience research will be at the speed and scale of AI.