Get unbiased implicit & explicit insights into your audience’s emotional reactions and journey.
Measure the impact of your advertisement & evaluate the recall of your message.
Compare different versions of your video & see how it performs compared to major competitors.
For the TAWNY Video Test, we combine implicit & explicit insights. In an innovative study, we assess emotional reactions to the video content using groundbreaking Emotion AI technology and traditional market research methodologies (KPIs).
This way, you gain insights from both - most important from the TAWNY perspective, the human intuitive reactions, as well as conscious decision-making to your movie trailer, video ad, or product presentation.
Use TAWNY's ad tech to increase your ROAS (Return on Ad Spend) by maximizing recall effects through the optimal design of hook, peaks & end.
Improve rough cuts, select pivotal moments, define optimal spot length and allocate media budgets to winning spots.