Conduct eye-tracking studies easily, cost-effectively, and without additional hardware. Your study participants only need a webcam.
With the help of TAWNY's study software, your participants can easily take part in your study via web browser. You do not need any additional hardware, only the standard webcam of the laptop. This allows you to conduct studies worldwide with little effort, without ordering your participants to the lab.
Pinpoint the most relevant elements of your content to get easy-to-understand metrics for your core content. For example, learn how many people have viewed the element (Reach) or how long people have viewed the element (Dwell Time).
When you work with TAWNY, you not only get a high-quality, webcam-based eye tracking solution, but at the same time TAWNY's award-winning emotion recognition. Both methods are already included in our standard projects, so that neither you nor your study participants incur any additional effort or higher costs. The combination of eye tracking and emotion recognition enables us not only to understand what the participants were looking at, but also to see what their emotional reaction was.